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Behind the Scenes Content: the rocket fuel to your customer journey
Hello there, I’ve just finished delivering the final week of the live Blog Confidence course today. It’s always a bit emotional as I’ve spent the…
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Fiona

October 2023

Does your content ecosystem make your future customers happy?
Hello, This week I had a big fat reminder about not trying to do things when tired. I was trying to get a lovely page ready for the Supercharge Your…
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Fiona
What is a content ecosystem and why you do need one?
Hello, This week is the first in a three-part series on creating a content ecosystem that works for your business. Part one (this week) is your…
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Fiona
Why is SEO so boring?
Hello, I had a lovely, unexpected review about SEO week on my Blog Confidence course this week. The fabulous Yasmin had this to say: If you’ve not left…
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Fiona
Probably the most important thing you can do in digital marketing
(and no, it's not TikTok)
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Fiona

September 2023

Ready, Set, Go Again
Hello there, If you’ve ever been curious about thought leadership and not taken the jump, I’d love to have a quick 15 minute chat with you as part of…
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Fiona
A desk of one’s own
Hello, My week to this point has been ridiculous. It has involved two sick children off school consecutively, an unexploded bomb inadvertently being the…
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Fiona
We should be friends
Hello, I’m trying something new this week with the newsletter in that it’s being sponsored. Happily, it’s by an app that I’ve used for years and swear…
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Fiona
It took 15 minutes...
What could possibly take 15 minutes? I’m going to guess some of you get it before you scroll down to the long read. Probably because it’s happened to…
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Fiona

August 2023

Let's build that writing confidence
Hello, My next Blog Confidence course starts next week (Thursday 7 September) and half the spaces are booked. If you’ve been thinking about joining, now…
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Fiona
Why bother to blog in the age of AI?
Hello, I made a joke at the weekend that ChatGPT has come along and ruined my pension plan but in researching this week’s newsletter, there is still…
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Fiona
10 Things to inspire creativity
Hello there, As I’m away this week I thought I’d make this a quickie newsletter but it seems compiling ten things takes a lot longer than you’d expect…
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Fiona
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