About as useful as a pretty spreadsheet
Hello!
I'm a huge fan of pretty spreadsheets. Mostly because I think if I've got to look at a spreadsheet then I might as well make it as pleasant on the eye as possible.
And content requires more spreadsheets than you'd realise because data will guide you and show you how well you're doing at achieving your goals.
BUT...
Only if you use that data.
A pretty spreadsheet is a total waste of time if you never do anything with the information. And it's more of a waste if you're tracking the wrong data. I covered this in episode 25 so I won't bore you with it too much.
The lesson here is that when you look at what content you have and how well it's performing (your content audit) then you need to do something with it. You need to make some decisions.
3 Things to do with your content audit
This week I give you three things you can do with your content audit. These aren't necessarily the three things you SHOULD do but considerations to have when you want to create better-performing content.
Listen to it here and download the Actually Useful Show Notes here.
Other bits going on:
Here are 7 Lessons from A Week Without Tech
I am completely behind this message about social media from The Ask
And the truth behind why you're not actually that productive
Next week... I'll be talking about the difference between an SEO and a content audit. And why you should be running an SEO audit on a regular basis. Plus, I've got a couple of great guests coming up to talk about mindset and LinkedIn.
See you next week!
Fiona