How much time do you waste each week?
Hello, hello,
Sometimes I think content marketing is a productivity problem rather than an ideas problem.
You only need one focused idea and you can expand on that multiple times.
But if you’re in a cycle of constantly creating new stuff, then you’re not going to get anyway. Mostly because all that new stuff takes up loads of your time.
And that’s time you can be out doing the work. Or finding new business. Or even developing your idea further.
There’s something to be said about letting something bed in and trying to refine rather than constantly creating new.
One of the things I love about taking a piece of content and turning it into something else is that you can test what works. And figure out what doesn’t. But to do that, you need to let the test run for a while so you can get some data that is meaningful.
Trying out one social media platform this week and then jumping onto another the next, isn’t going to give you the data to understand what is actually going to make a difference in your business.
And the key to getting all of this right - having a process in place in the first place.
In this week’s blog, I explain how long it actually takes me to turn someone’s podcast into a blog, newsletter, two headliner videos, and social media captions to go alongside it all. Oh and all the associated graphics.
I can tell you that to do all of these things separately and write/create something new and shiny for each of them would take me well over a day of my life.
No one has time for that rubbish.
But have a listen on the blog to find out how long this can take you when you’ve got a process in place and are in the swing of things.
Do this one thing this week:
Decide what you want to turn your blog/podcast/newsletter/Facebook Live (delete as appropriate) into.
It might be a week of social media graphics. Then in that, you may need a range of different types of content.
Make a list of what you need to do to create all of these things.
And then put it into a checklist.
I do this on Trello as I can copy the checklist from one week to the next. I’ve got a neat little process and I don’t have to think about what needs to be done, because past-me has done it all for me.
Creating that checklist took me about 5 minutes, with a pencil and notebook, and a cup of tea (of course). Yet, it saves me hours each week.
Until next week,
Fiona
p.s. I have a confession to make - I’ve not been making promo material of my mini-episodes because I wasn’t sure anyone wanted them or would like them. Someone called me out on my confidence monkeys - so of course, I invited her on the podcast. You can listen to the interview next week.