I bet you a virtual brew that...
You’re only showing your email content to the people who happen to be on your list the week you send it.
Hello, hello,
Am I right?
Funny thing about emails. We can spend hours writing them, getting them just right. Maybe even popping in a funny gif or meme and then we send them off on their merry little way.
And once they reach those inboxes, we check the stats and… start on the next thing.
But wait. That’s good content there, in that email. What if the next person to sign up to your newsletter really needed to know that tip? Or that story?
Why should they miss out because they didn’t sign up early enough?
And what about that person who’s going to Google you next week? They might have bought something because the email you sent out three weeks ago really spoke to them and the one this week, they weren’t as fussed about.
You get the picture.
We spend a lot of time on our content so it’s a damn waste to let it flutter off without getting the most out of it.
And that’s what I talk about in this week’s podcast.
I give you three ways to re-use your email marketing content. At this point, I should tell you to go listen to the podcast. But you’ve taken the time to open this newsletter.
So here they are:
Use your best emails as a sequence or automation so new people get the best bits that they would have otherwise missed. This has an added bonus of your not really needing to keep writing new emails all the time.
Use your email content to create social media posts. (Hint: I’m probably going to turn these three tips into a LinkedIn slider at some point)
Take your email content and turn it into a blog. Add some extra bits: graphics, quotes, deeper discussion. Take something good and make it even better.
Your marketing email doesn’t need to disappear down a black hole the moment you’ve sent it.
It can even tempt more people onto your mailing list.
But let’s make things better rather than create more.
So, ready to give it a go?
Do this one thing:
Alright, in an ideal world you’ll do all three of those things with your emails. But you’re better of starting doing one thing and doing it each week.
So pick one of those three things to do with your email marketing this week.
Start an automation, on-boarding sequence, nurture sequence with your best email. (If you’re not sure what this looks like, let me know)
Take a line of your email and turn it into a social media post. If you get stuck, turn that line into a question. I might use the following: “Do you know what a nurture sequence is? Not everyone knows marketing terms and it’s easy to forget when you use them every day. Then you go and use them in your emails and risk leaving people confused because they’ve no idea what you’re talking about. It’s easily done. And it’s daft because who wants to be confused? It’s always better to just say what it is: a bunch of emails that you send out at regular intervals to make the person reading them feel like you’re having a conversation. You nurture them.”
Make a blog from your newsletter.
But only pick one and do it well.
Happy drinking!
Fiona