Taking out the trash
Hello, hello,
This week I’ve reached peak-lockdown. It’s a moment I think we all come to when we have simply had enough.
I’m not saying I’m so selfish that I want lockdown to end because I’m fed up of the same four walls. But I am saying that I feel exhausted by it all.
I want it to be safe enough to hug my friends, go to the pub, or the shop. Hell, go anywhere because I fancy it.
Facebook memories keep popping up from last year’s half term. Our little road trips to places we’d never been to and the treats out that we had. Being shocked at how the River Severn had put our favourite beer garden underwater. By ‘our’, I mean ‘my’. My kids far preferred watching people boating around the local park and racecourse.
But what has all this got to do with creating good content?
Good question.
We’ve all been affected by the past year. We all have stuff going on in our heads that means we react to the world around us a little differently.
This week’s podcast guest, Alexia Leachman, calls it Head Trash. And she’s developed The Head Trash Clearance Method to help people do things like grow their business, live the lives they want. It’s flippin’ amazing. And it’s been through a small clinical trial to test how it works. With some surprising results.
So here’s no. 1 reason to listen this week: you might find something click about why you’re not doing the thing you really want to do. Or why getting through the day feels like walking through sludge (just me?).
But no.2 reason is that Alexia is an online marketing bad-ass.
If there’s a funnel or strategy - then she’s tested it. I call this a full suite of online marketing. She’s written books, created podcasts (that have been picked up by radio), done webinars, run Facebook groups.
And she shares the reality of this stuff as well as what happens when people don’t like what you’re doing. Alexia has dealt with her trolls with dignity and skill.
Do this one thing this week:
We all have a content thing that holds us back. I had a ‘coming soon’ page on my website for two years for this podcast. Only when we address why we’re holding back or not taking steps towards that big scary thing can we either let it go or move forward.
I can’t Head Trash you like Alexia can but I can encourage you to consider why you’re not doing that thing you really want to.
I didn’t do a podcast for years because I thought I’d sound stupid. And if I’m honest, I still don’t promote the episodes where it’s just me speaking.
That’s something I’m going to work on this week.
What about you?
Until next week,
Fiona